You set the heading. AdRudder holds the course.
Owners set the direction and live their lives. The system runs growth inside the limits they set, and always tells them the truth.
That's what we're building. Ten founding owners will build it with us.
- Read-only first
- Your limits, in writing
- You confirm every step up
- One tap to take it back
Illustrative: the Steward's mandate is the mission, not live today.
You fund ads you don't fully understand.
Every month the money goes out and a report comes back. The reasons behind the numbers live in your agency's heads: which audiences, why that creative, what they'd cut.
When the agency changes, the reasons leave with it. You start over with a login and a spreadsheet.
Own the reason your ads work.Whether they're working or broken.
A second opinion that learns your business, then earns the right to act.
Every week, whoever runs your ads writes the plan. Your reviewer accepts, edits or rejects each line. Separately, our agent plans the same week from the numbers alone and critiques the plan line by line.
All three are scored against what actually happened in your CRM. Only the plans you approve teach the agent. Your team's drafts get critiqued, never copied.
- Step 1
Your team plans.
Weekly, bi-weekly, or a one-off for the season.
- Step 2
You review.
Keep, edit or reject each line.
- Step 3
Our agent plans it too.
Independently, from the numbers, with a confidence on every point.
- The check
Scored against real sales.
Which leads became customers, and what each one cost. Not clicks.
Earned, never assumed.
Autonomy is earned per account and per type of decision. Creative, audience and budget each climb separately. You confirm every step up. Select a rung to see what it means.
Lookout
Watches and critiques in the background. Nothing acts.
- Who acts
- Nobody. The agent plans and critiques quietly.
- What you see
- Nothing changes for you. You can read the record anytime.
- To climb to the next rung
- Enough reviewed weeks to compare the agent against your reviewer.
Money climbs its own ladder. Budget stays with you until that's earned too.
You'd be letting us near the account that funds your growth. Here's what that means.
Read-only first.
We start by reading performance. We don't post, spend or change a setting, and you can revoke access at any time.
- ✓Reads performance
- ✕Never posts
- ✕Never spends
- ✕Never changes a setting
- ↺Revoke anytime
Your mandate, in two lines.
A monthly spending cap. A maximum cost per closed deal. The Steward never crosses either, and anything outside them comes to you.
Every change explained, and reversible.
When the system acts, it tells you what it did, why, and what the numbers were. One tap puts it back.
Nothing automatic by default.
Each step up is earned on the record and confirmed by you. The record is yours to read.
an agency
the team
served
What's live today, and what's the mission.
We'd rather tell you now than have you find out later.
Live today Live
- Weekly direction for whoever runs your ads
- Our agent planning and critiquing in the background (L0 · Lookout)
- Tasks handed to your team
The mission Building
- Each rung above Lookout, earned decision by decision
- Budget, creative and audience changes made in Meta
- L5 · Steward: your goal, held inside your mandate
- The Monday-morning message, below
Build the Steward with us.
We're taking ten owners who want to be first up the ladder. You start on rung one, See & Direct: connect Meta and your CRM, see what each closed deal really costs, and get weekly direction for whoever runs your ads. You keep your agency or your team.
- Founding terms, locked for 12 months
- A direct line to Janeesh
- A say in which decisions climb the ladder first
- First access to each rung as it's earned
Not ready to hand over the helm? Start with one number.
Free check
Connect Meta read-only and see what you spent on campaigns that got zero leads. About a minute.
Full audit
All 8 checks, a 2026 readiness score and a plain-English report you can share.
The guides
69 plain-English guides to what goes wrong in Meta ad accounts.
See the guides ↓The free check opens once Meta approves our app. Leave your email and you'll be first in.
The questions owners ask when the ads go quiet.
69 plain-English guides to what goes wrong in Meta ad accounts. No agency-speak. Start with these.
- Blind Spots
Meta Says 40 Leads, Your CRM Says 22 — Here's Which One Is Lying
Neither is lying — they count different things. Which number to run your business on, how to read the gap by its direction, and how to make the two line up better.
Read the guide → - Wrong Goal
Why Are My Facebook Leads Cheap but Nobody Books?
Because you're winning the wrong contest. A low cost-per-lead means Meta is very good at finding people who will fill out a form — which is not the same as people who will buy.
Read the guide → - Silent Burn
Where Is Your Facebook Ad Money Actually Going? (Follow the Dollar)
Your monthly total is hiding the answer.
Read the guide → - Playbook Gap
My Agency Hasn't Updated My Facebook Ads in a Year — Is That a Problem?
Possibly a big one — and the test isn't whether your agency is "doing work," it's whether your account has kept pace with Meta.
Read the guide → - Playbook Gap
If Meta's AI Runs Your Ads Now, What's Actually Left for You to Control?
The most important parts. Meta's AI now handles the execution — who to show your ads to, when, where, and at what bid.
Read the guide → - Foundations
How to Give Your Agency Facebook Ad Access — Without Sharing Your Password
*Never share your Facebook login.
Read the guide →
I ran an agency for fifteen years. Fifty people. The pattern never changed: the owner paid for the ads, and the reasons lived with us. When a client left, they left with a login and a spreadsheet.
I want the opposite for owners, and for myself. Set the direction. Live your life. Have something that runs growth inside your limits and tells you the truth every Monday.
That's what we're building. I'd like ten owners to build it with me.
— Janeesh, founder
What can you touch in my ad account?
Today, nothing. We read performance only: no posting, no spending, no setting changes. Anything more is earned one decision type at a time, confirmed by you, and needs Meta's write approval first.
Can I stop it?
Any time. Every step up the ladder comes back down in one tap, and you can revoke our access from Meta completely.
What does it cost?
It's priced as a small share of your ad budget, not per seat. Founding owners get founding terms, locked for 12 months. You'll have the exact number on the first call.
Do I have to drop my agency?
No. See & Direct works with whoever runs your ads today. Most owners keep their agency and direct it with better numbers.
Is this autopilot?
No. Autopilot follows a heading nobody's checking. The Steward holds yours, inside limits you wrote, and reports to you every week.
Which CRMs work?
Salesforce and Odoo are ready now. HubSpot, ServiceTitan, Housecall Pro and Jobber are next, and any CRM with an API is in scope. Tell us yours on the application.
Do you guarantee results?
No. Nobody honest can guarantee leads or ROAS. We promise that you'll see what each closed deal really costs, and that the system tells you the truth about it.
One decision needs you: sales are ahead of plan. Raise this month's cap by $6,000?
Owners set the direction and live their lives. The system runs growth inside the limits they set, and always tells them the truth.
Join the founding owners →